--- title: "Home" url: https://brucehan.com/ author: "admin" date: 2026-10-14 modified: 2026-11-04 --- # Home > Hong Kong · Shanghai ... Hong Kong · Shanghai · Hangzhou · Asian Market · Since 2022 # Helping your business enter China — or grow with it. ###### We are a comprehensive cross-border service provider based in China. Through cross-border e-commerce, we help you quickly test market feedback across the entire chain—from supply chain and warehousing to sales and marketing. Drawing on local policies and market demand, we offer business planning and integrated solutions to help your business take root in China's 1.4 billion-strong market. We especially excel at providing comprehensive, systematic local support in your project's early stages, tailored to the unique characteristics of the Chinese market. Our goal is to be your long-term, trusted partner in China. [Start a project](#home_ready_when_you_are) Since 2022, the overseas brands we have represented and incubated have spanned: the United States, Japan, Australia, and Russia. ## A bridgeconnecting both sides. We provide services for overseas clients seeking to deepen their presence in the Chinese market, while also offering brand incubation and export of raw materials, semi-finished products, and finished products for enterprises based on China's unique plant-based foods, medicinal herb bases, and raw material production. ![](https://brucehan.com/wp-content/uploads/2026/10/team-01.webp) 18+ E-commerce and local business experience in China. TEAM **HKG · SHH · HZ** Expertise **BRAND INC** LANGUAGES **EN · CH** “The strongest globalization is built on **localization**.” Respect customer · respect industry norms. Our values Connection Integrity Efficiency Resilience What we do ## An ever-evolving business platform. ##### From managed operations services, general distribution agency, product development, brand incubation, and category supply chains to industry insights—every step has been consolidated into our company's unique competitiveness. These capabilities are precisely the cornerstone of our service to global clients. [All services](/category/services/) ![](https://brucehan.com/wp-content/uploads/2026/10/desk-01.webp) One project · one strategy. [### Cross-border E-commerce Services You handle ex-works delivery, and our professional team takes care of all subsequent logistics, warehousing, sales, marketing, and customer service.](/e-commerce/) ### General Agency for Overseas Brands We will safeguard your brand in China and deeply cherish the brand reputation you have worked hard to build, assisting you in continuously refining a long-term business strategy for your brand's development in the Chinese market. ### Brand Incubation Whether based on your overseas raw material processing resources or through our in-house incubation system in China, we can always help you quickly turn your brand vision into reality from 0 to 1. ### Marketing Market share is our relentless pursuit—we want 1.4 billion consumers to remember your brand. We strive to make your brand one of the top 5 (CR5) in its category. ### Business Model Planning No matter how feasible you previously thought the business was, working with us always reveals unique business opportunities based on China's national conditions and insights into the needs of 1.4 billion people. ### Export of China-Origin Plant-Based Products We also welcome you to work with us in your local market on unique products and services originating from China—and you may even have the opportunity to leverage China's capabilities as the world's factory to incubate your own brand. ### Customized Medical and Cultural Tourism Services in China The more national, the more global. Uniqueness is what makes something priceless. Our travel agency qualifications and medical-cultural industry resources in China can also expand your business territory. ### Full-Chain Managed Services for Overseas Clients' China-Based Companies and Operations Just bring your passport—we will provide white-glove, full-service support for setting up and operating your company in China. Trademarks, patents, and local brands are all within easy reach. Selected work ## Work that speaks results. Real clients, real years, real boards. Drag them, or open a case. [All work ↗](/category/industries/) ![](https://brucehan.com/wp-content/uploads/2026/10/frame-02.webp) ### Coming soon [View case](https://brucehan.com/words-result/coming-soon/) ![](https://brucehan.com/wp-content/uploads/2026/10/gs-01-upload-plugin.webp) ### Coming soon [View case](https://brucehan.com/words-result/coming-soon-2/) ![](https://brucehan.com/wp-content/uploads/2026/10/gs-01-upload-plugin.webp) ### Coming soon [View case](https://brucehan.com/words-result/coming-soon-3/) ![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/ON.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/Vitafusion.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/jms.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/Swisse.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/11/微信图片_20261103161858_143_24.png)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/Bronson.svg) ![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/ON.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/Vitafusion.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/jms.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/Swisse.svg)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/11/微信图片_20261103161858_143_24.png)![Image gallery marquee](https://brucehan.com/wp-content/uploads/2026/10/Bronson.svg) This section requires JavaScript to load properly. Please enable JavaScript in your browser and reload the page. How we work Six phases. One connected system. The BRUCEHAN team has been learning from the Danaher Business System (DBS) and is gradually building its own Brucehan Business System (BBS) commercial service system. 01 ### Research Only by deeply understanding a client's resource endowments and project objectives can we fully unlock the project's potential and build a competitive advantage. 02 ### Strategy There is no one-size-fits-all business plan. Every project requires a tailored operating strategy that seizes the right timing and adapts to local conditions. 03 ### Budget Translating strategy into real numbers requires clear investment-return assessments and prioritized scheduling. 04 ### Execution A plan without 100% implementation is as good as none. High-efficiency execution is essential for us to obtain genuine feedback. 05 ### Management An undisciplined army has no fighting power. Lean management is a fundamental advantage of East Asian enterprises. 06 ### Iteration Mistakes are allowed, but repeating the same mistakes is not. Failure with reflection and follow-up is called experience; without reflection and follow-up, it is merely a stint. How we think ## Three principles.One standard. Industries we have served Supplements Traditional tonic products Cosmeceuticals Pharmaceuticals Medical devices Beauty products Maternal and infant products Education Daily care Natural agricultural products Cross-border tourism ### Genuine and Sincere We eliminate ambiguity at every step. Clear briefs, honest feedback, transparent timelines, and deliverables that do what they say and match what was promised. ### Clear and Enterprising A strategy without execution is worthless. We build, test, and optimize because it works in the real world—not because it looks good in a proposal. ### Long-Termism Fighting for the long-term development of our clients' businesses is exactly how we work for the long-term development of our own. Journal ## Notes from Brucehan. [All articles](/category/insightsnews/) [https://brucehan.com/shopify-or-woocommerce-what-we-learned-shipping-real-stores/](https://brucehan.com/shopify-or-woocommerce-what-we-learned-shipping-real-stores/) ## Shopify or WooCommerce? What we learned shipping real stores We have shipped stores on both. Shopify wins when the client wants to run the shop with the least possible operations overhead and the catalog is straightforward. WooCommerce wins when... 10/22/2026 ## Frequently Asked Questions How would you describe your service model and fee structure? We begin with an in-depth discussion to understand your needs and assess whether our capabilities align with them. Within your budget and resource constraints, we then work with you to define a service model and fee structure that fit. We don't offer standardized pricing—every client's business is different. Given our focus on early-stage projects, our fees are always agreed through discussion and kept within your budget and acceptable range. How do we get started? Our process is simple: we talk, we research and analyze, we talk again, we refine the proposal, you confirm, and we sign and execute. How do you ensure the security of our funds when working with you? We maintain corporate entities in both mainland China and Hong Kong. In addition, to support our clients' business incubation needs, we will in most cases assist clients in establishing their own companies in mainland China and Hong Kong to carry out their China operations—ensuring that funds and resources circulate within the client's own corporate structure. Can you handle the compliance issues involved in executing a business on the ground in China? We are not a start-up. Since our founding in 2022, we have built full capabilities for executing business both within mainland China and across borders. We don't just provide agency services to clients—we are also incubating our own brand retail and export businesses. That means the team doing this work is the team that best understands today's policies and opportunities. Are you willing to build my wholly-owned business in China from the ground up? Absolutely—and this is what sets us apart from firms that assess their own interests based on a client's existing business. We would rather create value together with our clients and share in the future value we build, rather than simply earn fees from them. Are you willing to work with me on shaping the business logic for my China venture while it's still at the concept stage? Absolutely—provided you have a clear basic concept and a budget range in mind. At minimum, you should be able to describe what you already have working for you outside China and why you believe there is an opportunity to bring this business to China. Can I entrust you with analyzing how my business resources in my home country could connect with opportunities in the China market? Absolutely—and we do not charge for this analysis and matchmaking. Can we visit your corporate entities in China? Absolutely. If you'd like to meet in person, we can arrange a visit. We'd recommend Hangzhou or Shanghai as the preferred locations, where our China offices are based. ![](https://brucehan.com/wp-content/uploads/2026/10/WechatIMG56272-768x768-1.jpg) ## Serving early-stage clients interested in the China market. Big brands don't lack service providers, and big service providers don't lack clients. But every business grows from small to big. In our own process of growing from small to big, we have keenly felt how the lack of professional service resources has affected the speed of our business growth. Therefore, we position ourselves to serve clients in the early stages of their business, in order to consolidate long-term partnerships between both sides. No matter how the times evolve, business is always, at its core, about people-to-people interaction. With the help of advanced tools such as AI, we are fortunate to connect with those of you around the world who have a business vision. Leveraging China's retail market of 1.4 billion people and its product development capabilities as the world's factory, serving you well will surely help us build our own business as well. Money is never fully earned; finding friends who share the same values and business vision is more important. ![](https://brucehan.com/wp-content/uploads/2026/10/bruce-300x90.png) ![](https://brucehan.com/wp-content/uploads/2026/10/512.png) Bruce Founder，BRUCEHAN Ready when you are ## Let’s buildsomethingremarkable. [Chat on WeChat App](https://www.wechat.com/en) **CEO EMAIL** [brucehanlimited@gmail.com](mailto:brucehanlimited@gmail.com) **WECHAT ACCOUNT** [brucehan](mailto:brucehanlimited@gmail.com) **ADDRESS** HZ / SHH / HKG . CHINA **HOURS** Available 24/7/365