---
title: "Brand Distribution"
url: https://brucehan.com/archives/706
author: "admin"
date: 2026-10-31
modified: 2026-11-12
categories: ["Services"]
---

# Brand Distribution

> Overseas Brand Distr ...

**Overseas Brand Distribution Services**

In compliance with China’s laws, regulations, and market access standards, we divide our overseas brand distribution business into two categories:

**Category 1: **

**Products eligible for import into China’s full-channel market through regular general trade**

For this category, we operate on an omnichannel strategy. We serve brands through our online channel operation capabilities, offline retail distribution network, and integrated operation of channels unique to the Chinese market, including private domain, group purchasing, and gift channels. 

Where your products prove highly popular in offline channels in China, we can even buy out distribution and procure customized products tailored to Chinese market demand at an early stage of the project.

We set high standards for projects in this category, as we must ensure that procured and customized products have a stable supply and competitive differentiation. You need not worry about import clearance and customs procedures—our partners can help us move things forward quickly.

**Category 2: **

**Products that can only be sold in China through cross-border e-commerce**

For this category, please refer to our introduction to [E-Commerce](https://brucehan.com/e-commerce/) services. We are already incubating our own cross-border health supplement brand and operating steadily in China’s cross-border retail market. We have a set of assessment criteria for determining which types of products and brand concepts can find an entry point and build market advantages in China’s cross-border market.

Generally, for brand targets we approach proactively, if cooperation is established, we will sign a buyout agreement as the brand’s general distributor. 

For brand targets we do not approach proactively, we will most likely begin by serving the client’s own business entity and stores on an agency operation basis, charging a monthly service fee plus a commission on transactions. Once we determine that the business can be operated sustainably and that our philosophy and goals align with the brand owner’s, we can immediately convert to a buyout distribution cooperation.

Subjectively, we welcome distribution cooperation invitations from all brands; objectively, however, we decide whether and how to cooperate based on market principles and our company’s long-term business position.