---
title: "Digital Marketing"
url: https://brucehan.com/archives/708
author: "admin"
date: 2026-10-31
modified: 2026-11-12
categories: ["Services"]
---

# Digital Marketing

> In digital marketing ...

**In digital marketing, [BRUCEHAN](https://brucehan.com/) have our own full-chain team covering content planning, content production, and media buying.**

We divide our digital marketing capabilities, on a results-oriented basis, into two categories:

**The first focuses on brand exposure, audience seeding, and penetration through advertising planning and media buying.**

- **Content formats:** graphic and text posts, short videos, livestreams, branded articles, etc.
- **Key collaboration models:** KOL/KOC seeding partnerships, influencer livestream selling, and brand self-broadcasting operations.
- **Distribution channels:** content communities and social platforms such as Xiaohongshu, Douyin, and the WeChat ecosystem (Official Accounts / Video Accounts). We also support the design and development of brand websites, as well as the building and maintenance of an AI-powered brand knowledge base.

**The second focuses on performance advertising oriented toward ROI and conversion.**

- **On-platform promotion within e-commerce platforms:** search ads, display ads, and Zhitongche on Tmall/JD.com, as well as in-platform ad placements on Douyin and Pinduoduo.
- **Off-platform advertising:** feed ads, search engine marketing (SEM/SEO), programmatic advertising, etc.
- **Affiliate and commission-based promotion:** cost-per-sale models such as Taobaoke and the Douyin Select Alliance.

**Advanced services:**

- **Membership systems and CRM:** member tiering, points systems, and repurchase mechanism design.
- **Private domain traffic operations:** community operations, WeChat ecosystem outreach, and automated nurturing.
- **CDP (Customer Data Platform) application:** integrating multi-source user data to support personalized outreach.

**The highest form:**

Grounded in ROI production targets and based on multi-channel media-buying model testing throughout our service cycle, we achieve precise penetration and conversion of target audiences through the following means:

- **Attribution analysis and reporting:** tracking media-buying performance and evaluating channel contribution.
- **Media buying optimization:** real-time data-driven tuning and A/B testing.
- **Content performance analysis:** evaluating the actual conversion efficiency of seeding content, livestreams, and short videos.