In digital marketing, BRUCEHAN have our own full-chain team covering content planning, content production, and media buying.
We divide our digital marketing capabilities, on a results-oriented basis, into two categories:
The first focuses on brand exposure, audience seeding, and penetration through advertising planning and media buying.
-
Content formats: graphic and text posts, short videos, livestreams, branded articles, etc.
-
Key collaboration models: KOL/KOC seeding partnerships, influencer livestream selling, and brand self-broadcasting operations.
-
Distribution channels: content communities and social platforms such as Xiaohongshu, Douyin, and the WeChat ecosystem (Official Accounts / Video Accounts). We also support the design and development of brand websites, as well as the building and maintenance of an AI-powered brand knowledge base.
The second focuses on performance advertising oriented toward ROI and conversion.
-
On-platform promotion within e-commerce platforms: search ads, display ads, and Zhitongche on Tmall/JD.com, as well as in-platform ad placements on Douyin and Pinduoduo.
-
Off-platform advertising: feed ads, search engine marketing (SEM/SEO), programmatic advertising, etc.
-
Affiliate and commission-based promotion: cost-per-sale models such as Taobaoke and the Douyin Select Alliance.
Advanced services:
-
Membership systems and CRM: member tiering, points systems, and repurchase mechanism design.
-
Private domain traffic operations: community operations, WeChat ecosystem outreach, and automated nurturing.
-
CDP (Customer Data Platform) application: integrating multi-source user data to support personalized outreach.
The highest form:
Grounded in ROI production targets and based on multi-channel media-buying model testing throughout our service cycle, we achieve precise penetration and conversion of target audiences through the following means:
-
Attribution analysis and reporting: tracking media-buying performance and evaluating channel contribution.
-
Media buying optimization: real-time data-driven tuning and A/B testing.
-
Content performance analysis: evaluating the actual conversion efficiency of seeding content, livestreams, and short videos.