Service
An ever-evolving business platform.
From managed operations services, general distribution agency, product development, brand incubation, and category supply chains to industry insights—every step has been consolidated into our company's unique competitiveness.These capabilities are precisely the cornerstone of our service to global clients.
E-Commerce
You handle ex-works delivery, and our professional team takes care of all subsequent logistics, warehousing, sales, marketing, and customer service.
What you get
- A service team with deep expertise in China's cross-border policies.
- Your own in-market presence in China, including brand flagship stores and online distribution channels on platforms such as Tmall Global and Douyin Global Shopping.
- A China cross-border marketing strategy and execution team aligned with your brand's growth strategy.
- Localized product development strategies tailored to Chinese market demand, backed by refined inventory management services.
Ideal for
- Established overseas brand equity; aiming for rapid China market testing.
- Secured sales channels in key overseas markets.
- Prepared a SKU portfolio for the China cross-border launch.
- Formulated a preliminary budget framework for China operations.
Brand Distribution
We will safeguard your brand in China and deeply cherish the brand reputation you have worked hard to build, assisting you in continuously refining a long-term business strategy for your brand's development in the Chinese market.
What you get
- Reliable local buyout distributor in China.
- Multi-tier online and offline market coverage via our distribution network.
- Highly stable pricing system across online and distribution channels.
- Professional services with continuous business insights and opportunity identification.
Ideal for
- Mature brands with established overseas presence.
- Distinctive brands with overseas hero/blockbuster products.
- Clear budget allocated for China market development.
- Seeking a long-term, full-link strategic partner in China.
Brand Incubation
Whether based on your overseas raw material processing resources or through our in-house incubation system in China, we can always help you quickly turn your brand vision into reality from 0 to 1.
What you get
- A complete brand incubation solution tailored to the characteristics of the Chinese market.
- Fully leverage your resource endowments and combine them with China's supply chain capabilities to empower brands.
- Professional teams for product development, packaging design, channel sales, and marketing.
- Capabilities in operating both online and offline omnichannel businesses across China.
- We not only deliver brand business results, but also help build, from the ground up, a wholly owned subsidiary's in-house team for the brand within China.
Ideal for
- Possesses any resource—such as ingredients, formulations, processing, or patents—that can build brand differentiation.
- Has a clear project budget logic.
- Has the strategic determination to grow the brand substantially in China over the long term.
Digital Marketing
Market share is our relentless pursuit—we want 1.4 billion consumers to remember your brand. We strive to make your brand one of the top 5 (CR5) in its category.
What you get
- Planning and media buying capabilities covering digital media across China.
- A KOL/KOC resource matrix for segmented industries.
- Content production and service capabilities for short videos, livestreaming, and other formats.
- GEO (Generative Engine Optimization) service capabilities covering China's AI landscape.
Ideal for
- Has a clear understanding of budgeting.
- Has a clear understanding of audience assets.
- Has sufficient business patience and basic strategic judgment capabilities.
- Has access to premium overseas content or IP resources to empower the business.
Material Import & Export
We also welcome you to work with us in your local market on unique products and services originating from China—and you may even have the opportunity to leverage China's capabilities as the world's factory to incubate your own brand.
What you get
- Unique ingredient and product formulation concepts originating from China.
- Direct resource connections with controllable sources and no middlemen.
- Diversified and customizable product and service formats.
Ideal for
- Has access to overseas raw material or merchandise wholesale and retail channel resources.
- Has a basic business logic and clear resource needs.
- Has a foundational business concept based on the country where they operate.
Business Model Strategy
No matter how feasible you previously thought the business was, working with us always reveals unique business opportunities based on China's national conditions and insights into the needs of 1.4 billion people.
What you get
- A local professional team that understands China's policies, national conditions, and business-fit logic.
- A highly efficient team with experience in landing overseas business resources and executing them within China.
- A resource-driven, multi-dimensional business collaboration platform within China.
Ideal for
- Has their own basic ideas about the business model to be implemented in China.
- Has clear requirements regarding the capabilities and mindset of the partner team.
- Has reasonable expectations for the business results they hope to achieve.
Custom Cultural & Medical Tourism
The more national, the more global. Uniqueness is what makes something priceless. Our travel agency qualifications and medical-cultural industry resources in China can also expand your business territory.
What you get
- Customized VIP services in multiple languages and with tailored itineraries, backed by a China travel agency license.
- Efficient coordination and follow-up services for accessing premium medical resources.
- Premium services that are customizable and priced based on client needs.
Ideal for
- Clear needs that can be expressed explicitly.
- Confirmed budget support.
- A reasonable timeline and a foundation of one's own conditions.
China Business Setup for Foreign Clients
Just bring your passport—we will provide white-glove, full-service support for setting up and operating your company in China. Trademarks, patents, and local brands are all within easy reach.
What you get
- Professional company registration and full-chain operational service support.
- Scientifically structured organizational and financial capability building.
- Customization and execution of business models based on your business ideas.
Ideal for
- A clear project plan.
- Clear needs for implementation and execution.
- Confirmed resource support.
How we work
Six phases. One connected system.
The BRUCEHAN team has been learning from the Danaher Business System (DBS) and is gradually building its own Brucehan Business System (BBS) commercial service system.
01
Research
Only by deeply understanding a client's resource endowments and project objectives can we fully unlock the project's potential and build a competitive advantage.
02
Strategy
There is no one-size-fits-all business plan. Every project requires a tailored operating strategy that seizes the right timing and adapts to local conditions.
03
Budget
Translating strategy into real numbers requires clear investment-return assessments and prioritized scheduling.
04
Execution
A plan without 100% implementation is as good as none. High-efficiency execution is essential for us to obtain genuine feedback.
05
Management
An undisciplined army has no fighting power. Lean management is a fundamental advantage of East Asian enterprises.
06
Iteration
Mistakes are allowed, but repeating the same mistakes is not. Failure with reflection and follow-up is called experience; without reflection and follow-up, it is merely a stint.
HZ / SHH / HKG . CHINA
Available 24/7/365